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SDM-Bank celebrated its 25th anniversary


On 2 December, SDM-Bank celebrated its 25th anniversary with its clients, friends and partners at the Moscow Palace of Youth.

Around 1800 people came to congratulate the financial institution on the landmark, enjoy a major exhibition of paintings from the bank’s collection of contemporary art, and take part in art master classes and competitions, overseen by the host for the evening, the well-known theatre actor, television presenter and showman Andrey Urgant.

The formal part of the celebration was opened by Anatoly Landsman, Chairman of the bank’s Board of Directors, and Maxim Solntsev, CEO, who expressed deep gratitude and appreciation to the bank’s partners, clients and employees for their trust and for their shared journey of 25 years.

“For 25 years now, SDM-Bank’s development strategy has been based on maintaining a balance between stability, good risk management, and business growth. First and foremost, the key measure of our sustainability and successful growth is, of course, our clients, whom we value very highly, and with whom we have built the warmest relationships. Indeed, I think, good personal relationships are one of the decisive factors in finance. That also applies to the human resources policy of the bank, which through the years has retained key employees with unique experience of work in the banking business. Here’s an interesting fact: our first branch had just 11 people, and some of them still work with us today. You might call all this a principle of healthy conservatism, which is an important hallmark of our bank. We intend to develop in this direction in the future too,” Mr Landsman emphasised.

“Our main asset is you – our clients,” said Mr Solntsev, backing up Mr Landsman’s words. “It is genuinely very important to us that, in addition to our business ties, we have built such warm, human relationships with you. We are very happy that you have come as our guests today. This is the greatest reward for us, and the greatest compliment and recognition. Thank you enormously for your support and cooperation.”

A particular highlight of the evening came when Mr Landsman and Mr Solntsev were awarded commemorative certificates from the Association of Russian Banks by the latter’s President, Garegin Tosunyan, who expressed his sincere appreciation and support for SDM-Bank’s management team and staff.

This brought an end to the formal part of the evening, and a hugely enjoyable programme of entertainment began.

The host for the evening, Andrey Urgant, warmed up the audience for the headline act (a performance by rock group Uma2rman) with some interesting entertainment, including poetry readings and an art quiz. The winners of this intellectual competition were awarded attractive prizes, including tickets to the musical Dance of the Vampires.

One of the most memorable parts of the evening was the première of an anniversary show, Living Pictures: The Four Seasons, featuring paintings from the bank’s collection, which also celebrates its 25th anniversary this year. This interactive exhibition was shown via a large portable projector screen designed especially for the event, to the accompaniment of electric organ and flute music. The well-known organist Yevgeny Avramenko (a professor at the High Institute of Music in Damascus, and winner of organ competitions in Minsk and Kaliningrad) and flautist Ksenia Avramenko (winner of multiple music competitions) performed works by Johann Sebastian Bach, Astor Piazzolla, Antonio Vivaldi, Johann Pachelbel and Henry Purcell.

In addition, as mentioned above, an anniversary exhibition of paintings by contemporary artists from the SDM-Bank collection ran throughout the evening. This was accompanied by an excursion into art history and discussions of beauty.

Another feature of the event was a gift stall selling SDM-Bank gallery souvenirs, including miniature reproductions, art calendars, magic cubes, tableware, postcards, and much more.

An anniversary album of paintings from the bank’s collection was presented, with copies supplied straight off the press. The guests had the opportunity to browse the new publication and appreciate the bank’s treasures.

In specially designated areas, the visitors could try out different arts and crafts – supervised by experts from St Petersburg, Vladikavkaz and Moscow, they made prints, painted copies of paintings, and decorated wooden New Year toys.

Adding to the creative mood, the audience was treated to a magic performance accompanied by live piano music. On the first floor, there was a tea lounge, with rare teas, tea cocktails and original tea-flavoured ice cream to try.

The bank’s partners and clients had a unique opportunity to meet, get to know one another, network and share impressions in an especially warm and friendly atmosphere.

As befitting a birthday, there were excellent wines and fine food to taste.

On leaving, the visitors, in keeping with tradition, received a souvenir gift – a canvas bag with a reproduction of a painting from SDM-Bank’s contemporary art collection.